| 翻訳と辞書 |
| marketing accountability ： ウィキペディア英語版 |
marketing accountability
Marketing accountability is a term that signifies management with data that is understandable to the management of the enterprise. Other names that have been given to this process include "Marketing Performance Measurement", "Marketing Performance Management", "Marketing ROI", "ROMI", and "Accountable Marketing".
==Overview==
Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and communications are integrated within the business and management of the enterprise, not as a stand-alone functional silo. Analogous to other business functions like manufacturing and sales, accountable marketing is based on a set of valid outcome performance indicators and the associated activity input costs. Outcome performance indicators are called Effectiveness Metrics; Effectiveness combined with costs is called Efficiency (effectiveness per dollar spent).〔Winiarz, Marek P.E., The Method Handbook, Innovative Message for Managing, Method Marketing and Communications, MMC/SAN-06-0003-HB, February 2006.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「marketing accountability」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|